5 Nov 2010 FEEL IT TO BELIEVE IT
The tactile beauty of real wood grain combined with the consistency and environmental benefits that are only achievable using a manufactured board, Natural Touch is wood perfected.
Innovative investment in a cutting-edge process has enabled Kronospan and its sister company, Kaindl, to develop faced boards that allow the fingertips to trace exactly what the eyes see.
By nature, wood is a variable material. The genius of Natural Touch is to take those prized qualities of grain and tone and deliver them in a consistent form through a manufactured board. It allows designers to realise their work perfectly in production, time after time.
Paul Duddle, product development and marketing manager for Kronospan, says: "This next generation embossed in register board raises the bar with incredibly realistic graining and exceptional consistency in colour and form. Technical aesthetic excellence - it's a really perfect combination.
"It's a human nature to see something beautiful and then want to touch it. So, your materials have to have depth, authenticity and naturalness. Natural Touch has that intimacy and interaction. It has all the tactile pleasures of real timber and the ease of use, longevity, reliability and environmental benefits of manufactured board".
Natural Touch demonstrates physical depth by precisely synchronising the surface structure to perfectly match the image of the wood grain below.
The result is an organic texture that is pre-finished, extremely durable, easy to work with, and has a consistency of colour and grain that is impossible to replicate with veneer or timber.
Natural Touch comes in nine new trends each with three variations in grain structure.
Paul says: "Nature is a key driver in today's design ethos, and it's a trend that's particularly strong in furniture design. Natural Touch is perfectly aligned with this contemporary shift. The way graining catches the light, depth of colouration, subtle shades and moods - Natural Touch brings all nature's elemental beauty to your designs, with total consistency."
The nine new trends give customers in the retail, shopfitting and general surface design sectors a unique opportunity to stay slightly ahead of the market. The carefully conceived range echo the consumer's move towards naturally warm tones and has increased tactility, inspired by natural materials, perfected by Kronosurface.