Following the successful launch of its latest collection of decors, Kronospan has produced a comprehensive design led new brochure to display its complete melamine range. The 2008 version is clearer, fresher and offers a straightforward point of reference, incorporating product information, brand new photography, pricing, specification details and availability.
The newly designed literature incorporates Kronospan’s Kolorband collection, which was also revised at the beginning of the year. The Kolorband range comprises the most popular decors drawn from all of the Kronospan ranges and guarantees quick delivery to enable customers to meet their sales demands.
The range of new melamine decors recently introduced to the market, comprising Mandalay, Cherry Luce, Light Westminster Oak, Walnut Tiepolo and Light Lancelot Oak, are all included in the new brochure, alongside existing products.
Cherry Luce has a natural finish with a veneer like appearance. Its strength lies in its versatile appearance, making it ideal for use in furniture in any room of the house and
therefore having a broad market appeal. Mandalay offers a modern slant on traditional teak decors already on the market. Predominantly a kitchen design, Mandalay has a satin finish and a bold, attractive, flowered design and has excellent print quality.
Light Westminster Oak builds on the success of the existing Westminster Oak decor. It retains the most popular characteristics, such as the realistic woodgrain texture, which have been adapted to create a lighter, more contemporary tone. Walnut Tiepolo draws it's inspiration from increasingly popular bold linear finishes available in veneered and solid timber furniture. This design can be used either vertically or horizontally, and would be equally at home in domestic or commercial applications.
Light Lancelot is the perfect design for the country kitchen look. The inviting light golden colour gives the Light Lancelot mass market potential, with rustic features, such as large knots, scrape marks and deep cracks.
These, along with the other melamine decors available, are supported by brand new extensive photography displaying kitchen, bedroom, bathroom and retail settings.
Kronospan's Marketing Manager, Paul Duddle, said: "It's important to keep our products and decors fresh, and we want our literature to reflect this. The new brochure is full of brand new roomset photography to provide additional support to our customers, who are now able to show the melamine decors in situ more accurately than ever. The brochure was designed specifically to provide clear, concise information in an easily accessible format that can be used as a marketing tool and point of reference, which we hope we have achieved".
The new brochure also includes an up to date Matchline section which matches the colour and design of a Kronospan product with a comprehensive selection of products created by other manufacturers. These products can include doors, vinyl, paper foils, melamine edging tape, PVC edging tape and mouldings.
Brochure Available March 2008